At Vadobag, 135 years of expertise, the latest innovations, and current trends come together every day

From our headquarters in Tilburg, we design, create, and distribute contemporary (licensed) children's backpacks, bags, fashion accessories, and home decor of top quality. As a trading company and family business, we are the connecting and innovative link between brands, licensors, producers, designers, and our customers. Our in-depth technical expertise, insight into fashion and trends, knowledge of product safety, and developments in sustainability make us an enterprising knowledge partner for ambitious retailers throughout Europe.


Innovative Process Organization

Both large international retailers and local shop owners rely on us. Because we assist them in creating a bag assortment that is safe, high quality, sustainable, and commercially viable. Although formally a trading company, we also operate as a process organization. We know exactly which (retail) processes, approvals, and timeslots to go through to get the best and most reliable product on our customer's shelves precisely at the right (seasonal) moment. So they can achieve maximum success. Our own sample factory plays a crucial role in this, as does our powerful logistics apparatus and our modern, stock-holding warehouse located in Tilburg.

Wide Collections

To achieve success for and with our customers, we also leverage our knowledge of markets and consumers. We hold licenses for brands and characters that are beloved and popular with children worldwide. We expand on this by broadening our collections, for example, by adding fashion accessories, home decor products, and umbrellas that align with the same experiential world and make for beautiful cross- or upsells in the store. We also develop our own brand of backpacks and children's bags, recognizable for our imaginative yet tasteful interpretation of the latest fashion trends.


Focus on Sustainability

In addition to a keen eye for trends, attention to sustainability also plays a significant role. To meet the changing demands of consumers, the vast majority of our products are made from recycled materials, primarily PET. Other materials are sustainably produced or made from sustainable or recyclable raw materials. More and more of our production takes place in Europe, further reducing our carbon footprint and working towards shorter production and delivery times.

Warm Core Values of a Family Business

Despite the significant changes in the world and the course of our business since the start of our family business in 1887, the foundation of our entrepreneurship has remained the same. The fifth generation of entrepreneurs is also building on a corporate culture where everyone is equal and can utilize their talents in a way that suits them. We always achieve success together, as a team and with our customers. Because that too is sustainable business.